Donnerstag, 13.12.2018 12:23 Uhr

Celebration of the World Tourism Day

Verantwortlicher Autor: Carlo Marino Rome, 25.09.2018, 08:18 Uhr
Presse-Ressort von: Dr. Carlo Marino Bericht 4421x gelesen

Rome [ENA] Every year, on 27 September, World Tourism Day is celebrated. This celebration brings with it an occasion to emphasize tourism’s actual and potential contribution to sustainable development. Innovation and digital transformation is this year’s focus. The official World Tourism Day celebration takes place in Budapest, Hungary to explore the many benefits that technological advances can bring to the sector.

Connected to the celebration of the World Tourism Day, on 6 November 2018, investment in innovation and smart management for tourism will form the major theme of the Ministerial Summit of this year’s World Travel Market, to be held in London, UK . The Summit will continue the conversation on ‘Tourism and the Digital Transformation’ that is set to dominate proceedings for this year’s World Tourism Day official celebration on Thursday 27 September. The 2018 Summit, a joint initiative of World Travel Market and the World Tourism Organization (UNWTO), will debut a new format.

With the private sector fundamental in setting the tourism agenda, private sector leaders will be involved for the first time via a panel on investment in tourism technology. This will be followed by a round table of both ministers and private sector to discuss a way forward for tourism that embraces stronger public-private partnerships and an agenda for the sector’s digital transformation. Developing an innovation ecosystem, data-driven decision making, digital destination branding, and the role of government and policy in smart tourism management are among the topics to be addressed this year.

The Summit considers a hyper-connected and informed world where tourists are one click away from their next destination and share their interests and emotions in real-time. A world where technological advances have an immense impact on management efficiency and sustainability. It will develop its practical impact with an emphasis on generating and exchanging innovative ideas and partnerships that can improve investments in tourism technology.

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