Digital Content Production Skills

Union of OIC News Agencies (UNA),

Rome [ENA] Union of OIC News Agencies (UNA), in cooperation with its bureau member Azerbaijan State News Agency (AZERTAC), has organized an online workshop under the theme "Digital Content Production Skills". Digital media production is the mainstay of the internet. It generates everything from video and audio to interactive online experiences. Utilising media production skills for online marketing and business promotion is

more and more vital. Digital media is the same as multimedia. It's anything that happens online and through computer-based technology. Digital media includes any kind of media that is created in a machine-readable-only format, and it includes everything from MP3 files and ebooks to videos and website design. About 30 media representatives from the UAE, Kazakhstan, Saudi Arabia, Malaysia, Bahrain, Iraq, Sudan, Italy and other countries joined the workshop. Addressing the event, Deputy Director General of Union of OIC News Agencies (UNA) Zayed Sultan Abdullah noted that the workshop was aimed at expanding the exchange of experiences between journalists, speeding up the implementation of innovations and sharing modern trends in news

produced by AZERTAC during the quarantine regime had increased due to the growing need of the society for reliable and timely news. Ibrahimov said that the number of appeals to AZERTAC’s information had increased by 40 percent, adding that direct traffic to web resources of the agency had risen by 90 percent.Representative of Russia’s RT (formerly Russia Today) news channel Artur Sokolov spoke about the differences between TV and internet content, emerging social media trends, various video production tools as well as about working on different platforms.